Clair Porteous is responsible for the go-to-market plan. Before joining Artis, she worked for several EdTech brands. Notable in this period was the launch of Kapow Primary (now in over 6000 primary schools in the UK), scaling Digital Theatre+ to secure its next round of multi-million funding, and launching LSC’s B2B EdTech division, generating positive profit in year one. In 2021, while working on the EdTech brand, Digital Theatre+, Clair’s marketing team was shortlisted for Marketing Week’s B2B marketing par excellence team of the year. Before that, Clair was awarded Marketing Week’s Launch of the Year and Time’s Marketing Grand Prix for Excellence. Clair holds a degree in English, CIM Marketing, and a Google Squared Digital Advertising diploma and is HubSpot certified.